2020 has been a tough year for nonprofits. Even now, when it feels like there may be an end in sight with our new administration plus vaccines on the way, shelter in place orders keep expanding throughout the country.
Yet we all have much to be grateful for:
Connecting virtually: The miracle of Zoom has made it possible for to stay in touch with clients, colleagues, donors, and volunteers. Zoom is a tool that you can and should continue to use strategically – for staff meetings or donor calls, for instance - even when it becomes possible for people to meet in person again.
Expanding your reach: Zoom has also allowed nonprofits to connect with lots of new folks. You should be thinking now about how you can continue to maintain and strengthen these contacts and relationships in the future.
New rules for charitable deductions:The renewed stimulus bill continues to allow folks who do not itemize deductions to deduct up to $300 (single/joint filers) and $250 (married filing separately) in 2021. As well, folks who do not itemize can deduct up to $300 (single/join filers), and $250 (married filing separately). Those who do itemize can deduct contributions up to 100% of their gross income (previous limit was 60%). Be sure to let your members, donors, and supporters know about this.
Stimulus Bill support:The bill includes a renewed PPE loan program that expands eligibility for nonprofits (two tips: get on this right away, and avoid big corporate banks who favor big corporate clients). There is also a specific provision for entertainment and cultural institutions/venues, with $3 billion designated for nonprofits.
Fundraising in new ways: More and more folks are paying and donating online, through Venmo, Paypal, and other vehicles. You should continue to make this easy and to offer options, both for program payments and for donations.
Re-focusing mission: These challenging times present an opportunity to focus on your core purpose and how you will continue supporting your communities while furthering your non-profit cause. Think about what you have done that is new and different, not just in terms of tools, but also in terms of programming and content. Look at what has worked, and what hasn’t; what has touched people, what has helped people.
2020 was hard year for the nonprofit world. It’s already been a long haul, and there are more pandemic months to come. Here’s hoping for a new and better year ahead.
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